Discover Wisconsin has been celebrating the state’s fun, historical, odd & interesting destinations and attractions for a quarter of a century now. It’s amazing to us to look back at what started as a single episode in 1987 and has now become the nation’s longest running tourism TV program.
We’ve logged millions of miles over that time in the quest to capture the essence of what makes Wisconsin such a great place to live, work and play. But rather than create a retrospective look back at the TV show, we’ve decided to celebrate our 25th season by doing what we’ve always done—feature the best Wisconsin has to offer. Our 25th Anniversary episode features many of the people, places and attractions we’ve discovered over the years.