25th Anniversary


Discover Wisconsin has been celebrating the state’s fun, historical, odd & interesting destinations and attractions for a quarter of a century now. It’s amazing to us to look back at what started as a single episode in 1987 and has now become the nation’s longest running tourism TV program.

We’ve logged millions of miles over that time in the quest to capture the essence of what makes Wisconsin such a great place to live, work and play. But rather than create a retrospective look back at the TV show, we’ve decided to celebrate our 25th season by doing what we’ve always done—feature the best Wisconsin has to offer. Our 25th Anniversary episode features many of the people, places and attractions we’ve discovered over the years.

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25th Anniversary Episode

Air: Feb 25-26, 2012
View full episode at Kididdel.com
We’ve logged millions of miles over the last 25 years in the quest to capture the essence of what makes Wisconsin such a great place to live, work and play. But rather than create a retrospective look back at the TV show, we’ve decided to celebrate our 25th season by doing what we’ve always done—feature the best Wisconsin has to offer.

Video Gallery

  • Episodes

    25th Anniversary

  • Webisodes

    Cheesemaking

  • Webisodes

    25th Anniversary -

  • Webisodes

    Pow-wows

  • Webisodes

    Oddities

  • Purchase the Discover Wisconsin Book

    Join us in celebrating 25 years of discovering the very best our state has to offer with the release of our anniversary book, Discover Wisconsin - Discovering the Very Best of the Badger State.
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  • GoPro Video Footage

    GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.
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  • Wisconsin Cheese

    When it comes to producing delicious, award-winning Wisconsin Cheese and other farm-fresh dairy products, there's no place like Wisconsin. Our dairy heritage, culture and pride run deep, and our traditions of cheesemaking and dairy manufacturing are second to none. Meet our Wisconsin cheesemakers and discover the unique artisanal cheeses and dairy products made in Wisconsin.
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  • Best Western

    With 1,600 pet friendly hotels worldwide, we’re sure to have a hotel accommodation for you and your pets, near your destination.
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  • World Championship Snowmobile Derby

    Snowmobile racing and Eagle River have become so deeply intertwined for the past 41 years that the names are practically synonymous. Say: "snowmobile race" and most drivers will picture the wide-banked oval turns and the ice track at Eagle River. Mention the name of this northern Wisconsin resort community and snowmobile race fans think of a long history of colorful, exciting races that have brought the best snowmobile racers in the country together year after year.
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  • Rural Route 1 Popcorn

    Rural Route 1 Popcorn got its start in 1983 as a result of an experiment that turned into an opportunity to diversify. Biddick, Inc. (formerly Trelay Farms, Inc.) of Livingston, Wisconsin, has been a producer of seed corn since 1906 when the founder, Elmer Biddick made his first sale. Over the years, Trelay expanded its production and sales to include oats, winter wheat, barley, grasses, soybeans, alfalfa, cattle and finally popcorn.
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  • National Brewery Museum

    The National Brewery Museum™ and research library preserve the rich history of America's breweries through the preservation of brewery memorabilia and advertising. Changing displays highlight various breweries and collectibles.
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  • Discovery World

    Discovery World connects innovation, science, technology and the environment with exploration and learning through interactive exhibits and experiential learning programs.
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  • Spinning Top Museum

    The Spinning Top Museum, Burlington, Wisconsin, USA; not far from Chicago, is a famous attraction with its unique and lively visit/tour! 35+ hands-on spinning tops & top games, an exhibit of 2,000 tops/ yo-yos/ gyroscopes; top spinning videos, an I Spy Hunt plus a live presentation by celebrity, The Top Lady, Judith Schulz.
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  • Wilderness Territory

    Looking for a truly memorable vacation? Explore more adventures at the Wilderness! Located on 600 acres in Wisconsin Dells, we are America’s Largest Waterpark Resort.
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  • Milwaukee Art Musem

    The Milwaukee Art Museum collects and preserves art, presenting it to the community as a vital source of inspiration and education. 20,000 works of art. 300,000+ visitors a year. 120 years of collecting art. From its roots in Milwaukee’s first art gallery in 1888, the Museum has grown today to be an icon for Milwaukee and a resource for the entire state.
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  • Northwoods Petroleum Museum

    Come visit with Ed and his collection of over three thousand items at this museum dedicated to that fuel for the car.
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  • Beloit Angel Museum

    The world's largest angel collection began in 1976 when Joyce and Lowell Berg were on vacation in Florida. When visiting an antique store, they fell in love with an Italian bisque figurine of two angels on a sea-saw. It captured their hearts and angel collecting soon became a passion for the couple. In 2008, the Berg Angel Collection numbered over 13,600.
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  • Fresh Water Fishing Hall of Fame

    The Fresh Water Fishing Hall of Fame is the international headquarters for education, recognition and promotion of fresh water sportfishing. Our mission is to develop and maintain the Fresh Water Fishing Hall of Fame and its museum for the preservation and display of historical artifacts of fresh water sportfishing. We strive to conduct and maintain a program for the recognition of persons, organizations and institutions who have made significant and lasting contributions to the sport and heritage of fresh water fishing.
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  • Lumberjack World Championships

    In the 53 years since the inaugural event, tens of thousands of spectators have come to the small town of Hayward, Wisconsin from all over the globe to watch the world's finest compete in the "Granddaddy" of all timber sports competitions: Lumberjack World Championships®. It is three days of challenge, determination and pure strength for both men and women competing in events that began in the forests of America.
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  • Jurustic Park

    This site documents the efforts of amateur paleontologist Clyde Wynia to excavate and recreate as best as possible the now extinct creatures that inhabited the large McMillan Marsh near Marshfield, Wisconsin during the Iron Age. The flesh and bones of all the marsh creatures were ferrous metal, usually mild steel, but occasionally stainless, high carbon or various types of more exotic alloys.
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  • Circus World Museum

    The Ringling Bros. Circus was founded in Baraboo, WI, in 1884 by five brothers: Al, Otto, Charles, John and Alf T. Ringling. Ringlingville was the name for the original Ringling Bros. Circus winter quarters in Baraboo. The buildings, standing along the north bank of the Baraboo River, date from 1897 through 1918 and are the largest surviving group of original circus structures in North America. There are also remains of a footbridge which employees took to cross the river in the winter.
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  • Delta Diner

    Delta Diner near Iron River, Wisconsin offers a classic American roadside diner restaurant experience in a completely rebuilt 1940 Silk City Diner set in the Northwood's of Wisconsin. While the experience is truly DINER, "the menu is eclectic … whatever that means!!"
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  • Stadium View Bar and Grille

    The Stadium View Bar & Grille. Sportsbar and Banquet Hall - Green Bay, Wisconsin. Serving up good times since 1992!
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