Dick Rose created the idea of showcasing Wisconsin’s many great vacation treasures on a television show dedicated to Wisconsin tourism – appropriately named Discover Wisconsin. Discover Wisconsin Television was born in 1987, becoming the first public and private sector partnership under Governor Tommy Thompson’s Administration.
Discover Wisconsin TV (DW-TV) is broadcast to a loyal weekly audience throughout the Midwest on a combination of network, cable, and satellite stations. Additionally, through the advent of satellite broadcasting, DW-TV is regularly viewed on cable stations all around the United States.
Discover Wisconsin Radio was launched in 1993 as a companion to DW-TV and is broadcast statewide in Wisconsin, in the Iron Range of Minnesota, and in Thunder Bay, Ontario. Listeners tune in to DW-Radio on over 50 stations throughout this region, Monday through Friday, 52 weeks per year.
Discoverwisconsin.com has been re-created to be a 24 hour a day, 7 day a week, online tourism resource that coincides with the content of the Television and Radio programs. The purpose of Discoverwisconsin.com is to provide additional information about the destinations we feature and the best the state of Wisconsin has to offer vacationers.
The parent company of Discover Wisconsin, Discover Mediaworks, Inc, produces a wide array of electronic media and communications products including: broadcast series development, commercial, and corporate communications productions.