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25th Anniversary

25th Anniversary

Discover Wisconsin has been celebrating the state’s fun, historical, odd & interesting destinations and attractions for a quarter of a century now. It’s amazing to us to look back at what started as a single episode in 1987 and has now become the nation’s longest running tourism TV program.

We’ve logged millions of miles over that time in the quest to capture the essence of what makes Wisconsin such a great place to live, work and play. But rather than create a retrospective look back at the TV show, we’ve decided to celebrate our 25th season by doing what we’ve always done—feature the best Wisconsin has to offer. Our 25th Anniversary episode features many of the people, places and attractions we’ve discovered over the years.

Sorry, no events are scheduled at this time.

25th Anniversary

In This Episode  


  • GoPro Video Footage Learn

    GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experience

    Learn more about GoPro Video Footage
  • Wisconsin Cheese Learn

    When it comes to producing delicious, award-winning Wisconsin Cheese and other farm-fresh dairy products, there’s no place like Wisconsin. Our dairy heritage, culture and pride run deep, and our traditions of cheesemaking and dairy manufacturing are second to none. Meet our Wisconsin cheesemakers and discover the unique artisanal cheeses and dairy products made in Wisconsin.

    Learn more about Wisconsin Cheese
  • Best Western Stay

    With 1,600 pet friendly hotels worldwide, we’re sure to have a hotel accommodation for you and your pets, near your destination.

    Learn more about Best Western
  • World Championship Snowmobile Derby See

    Snowmobile racing and Eagle River have become so deeply intertwined for the past 41 years that the names are practically synonymous. Say: “snowmobile race” and most drivers will picture the wide-banked oval turns and the ice track at Eagle River. Mention the name of this northern Wisconsin resort community and snowmobile race fans think of a long history of colorful, exciting races that have brought the best snowmobile racers in the country together year after year.

    Learn more about World Championship Snowmobile Derby
  • Rural Route 1 Popcorn shop

    A visit to the Rural Route 1 Popcorn Shop is truly a mouthwatering experience. In addition to the standard varieties of white and yellow popcorn, Rural Route 1 Popcorn is available in a wide assortment of ready-to-eat flavors.

    Learn more about Rural Route 1 Popcorn
  • Discovery World Learn

    Discovery World connects innovation, science, technology and the environment with exploration and learning through interactive exhibits and experiential learning programs.

    Learn more about Discovery World
  • Spinning Top Museum See

    The Spinning Top Museum, Burlington, Wisconsin, USA; not far from Chicago, is a famous attraction with its unique and lively visit/tour! 35+ hands-on spinning tops & top games,
    an exhibit of 2,000 tops/ yo-yos/ gyroscopes; top spinning videos, a

    Learn more about Spinning Top Museum
  • Milwaukee Art Musem See

    The Milwaukee Art Museum collects and preserves art, presenting it to the community as a vital source of inspiration and education.

    20,000 works of art. 300,000+ visitors a year. 120 years of collecting art. From its roots in Milwaukee’

    Learn more about Milwaukee Art Musem
  • Northwoods Petroleum Museum Learn

    Come visit with Ed and his collection of over three thousand items at this museum dedicated to that fuel for the car.

    Learn more about Northwoods Petroleum Museum
  • Fresh Water Fishing Hall of Fame See

    The Fresh Water Fishing Hall of Fame is the international headquarters for education, recognition and promotion of fresh water sportfishing. Our mission is to develop and maintain the Fresh Water Fishing Hall of Fame and its museum for the preservation an

    Learn more about Fresh Water Fishing Hall of Fame
  • Lumberjack World Championships Play

    In the 53 years since the inaugural event, tens of thousands of spectators have come to the small town of Hayward, Wisconsin from all over the globe to watch the world’s finest compete in the “Granddaddy” of all timber sports competitions: Lumberjack Worl

    Learn more about Lumberjack World Championships
  • Jurustic Park Play

    This park documents the efforts of amateur paleontologist Clyde Wynia to excavate and recreate as best as possible the now extinct creatures that inhabited the large McMillan Marsh near Marshfield, Wisconsin during the Iron Age.

    Learn more about Jurustic Park
  • Circus World Museum See

    The Ringling Bros. Circus was founded in Baraboo, WI, in 1884 by five brothers: Al, Otto, Charles, John and Alf T. Ringling. Ringlingville was the name for the original Ringling Bros. Circus winter quarters in Baraboo. The buildings, standing along the north bank of the Baraboo River, date from 1897 through 1918 and are the largest surviving group of original circus structures in North America. There are also remains of a footbridge which employees took to cross the river in the winter.

    Learn more about Circus World Museum
  • Delta Diner Eat

    Delta Diner near Iron River, Wisconsin offers a classic American roadside diner restaurant experience in a completely rebuilt 1940 Silk City Diner set in the Northwoods of Wisconsin. While the experience is truly DINER, “the menu is eclectic … whatever that means!!”

    Learn more about Delta Diner
  • Stadium View Bar and Grille Eat

    The Stadium View Bar & Grille. Sportsbar and Banquet Hall – Green Bay, Wisconsin. Serving up good times since 1992!

    Learn more about Stadium View Bar and Grille