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America's Dairyland
DW Destination
Each year, Discover Wisconsin takes several special looks at Wisconsin's most important and largest industry, the dairy industry. Whether we are profiling career options for today's youth, showcasing culinary professionals who depend on Wisconsin cheese, or telling you about where you can find all of the great tastes of Wisconsin, our Discover Wisconsin - America's Dairyland series definitely identifies the dairy industry a key component of what makes Wisconsin great.When it comes to producing delicious, award-winning Wisconsin Cheese and other farm-fresh dairy products, there's no place like Wisconsin. Our dairy heritage, culture and pride run deep, and our traditions of cheesemaking and dairy manufacturing are second to none.
Contact Info
Wisconsin Milk Marketing Board, Inc.
8418 Excelsior Drive
Madison, WI 53717
Phone: 608-836-8820
Fax: 608-836-5822
For more information about the America's Dairyland Television Series »
Click here to order a 2008 Traveler's Guide to America's Dairyland! »
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America's Dairyland - Great Pairings
Next airdates: November 21-22, 2009
Ever wonder what to pair with aged cheddar? What goes well with artisan-made Wisconsin Blue or farmstead Gouda? Not to worry—America’s Dairyland comes to the rescue as Discover Wisconsin host Stephanie Klett gets ready to throw a Wisconsin cheese and beer pairing party. Great pairings will have answers to all of your questions, from what varieties to buy, where to shop for the best cheeses, as well as what foods pair best with certain types of cheese. Culinary expert Sara Hill guides Stephanie through the many different ways to make cheese more exciting for party guests. From simple appetizers to decadent desserts, Wisconsin cheese is the main ingredient for some Great pairings!
Click here for more great pairings! »
America's Dairyland - Perception versus Reality
Next airdates: January 30-31, 2010
In this episode of Discover Wisconsin-America’s Dairyland we separate fact from fiction about the agriculture and dairy industries, dispelling myths about how farmers treat the land and their animals. Farmers will educate us about the ways they are preparing the land for future generations. It’s a little known fact that farmers often take better care of their herd than they do themselves; sacrificing improvements to their homes in favor of upgrading their barns. Keeping Wisconsin green and growing is central to how they run their farms and that is helping the state retain its status as America’s Dairyland.
Click here to learn more about the Wisconsin Dairy Industry! »
America's Dairyland - Where It Comes From Matters
Next airdates: June 26-27, 2010
You can take the chef out of Wisconsin, but you can’t take Wisconsin out of the chef. In this epicurean episode of Discover Wisconsin-America’s Dairyland you’ll learn why –Where it Comes from Matters. And when it comes to one key ingredient, cheese, it comes from Wisconsin. Chefs around the country know the key to their success is using the freshest and most flavorsome ingredients available. We’ll explore some of the unique relationships a few of these chefs have developed with the expert Wisconsin cheesemakers who craft some of the finest artisan cheeses featured on their menus. It’s just one of the ways that Wisconsin’s signature export is keeping these chefs and their signature dishes on the cutting wedge!
Click here to learn more about the Wisconsin Dairy Industry! »
America's Dairyland - “All About Alice”
Past Episode - Click here to order.
Over the last 60 years, our great dairy state has been promoted through the efforts of one person: Alice in Dairyland. Sixty women have assumed the name “Alice,” and have been sharing with millions of people, all across the world, the rich history and diversity of Wisconsin agriculture. In this very special episode of Discover Wisconsin - America's Dairyland, we’re exploring the Alice in Dairyland program: why it was started, and how it’s changed in the last 60 years. We also have the honor of introducing you to several former Alice's. These ladies worked hard to promote Wisconsin’s dairy and agriculture industry, and you’ll hear about some of their experiences and fun moments during their year as Alice. Finally, we’ll help you get past that sash and tiara, and show you how tough the Alice in Dairyland job really is. We explore a day in the life of current Alice, Jill Makovec, during one of her busiest weeks of the year – the Wisconsin State Fair. It’s a time-honored tradition, spanning 60 years – learn “All About Alice” on this very special episode of Discover Wisconsin.
Click here to find our more about this episode and the Alice in Dairyland tradition... »
America's Dairyland - “Cows, Cows, Cows”
Past Episode - click here to order.
Here in Wisconsin the cow truly is a sacred animal. In this segment of Discover Wisconsin we’ll explore the cows in our lives, from cows appearing in famous art pieces, to cows in literature, and dairy-related toys. Discover the many ways that cows are part of our heritage, our psyche, our society and what we all take for granted as Wisconsinites. Most importantly, we’ll look at how cows contribute to the nation’s food supply. What’s not to love about the cow? She appears in almost every way, shape, or form in our daily lives. Cow motifs appear on everything from our dinner ware and clothing, to even the décor we use to furnish our homes. Several people have gone so far as to fully decorate their homes with collections and images of the dairy cow! With all that emphasis on the Dairy cow its easy to see that she’s the main reason for our states 20.6 billion dollar industry. And she doesn’t stop there; exports of dairy products span over 80 billion dollars and serve several different countries around the world. It’s easy to see why the cow truly is an asset to America’s Dairyland.
Click here to learn more about this episode and featured locations... »
America's Dairyland - “Wisconsin Traveler’s Guide ”
Past Episode - click here to order.
When it comes to the best of the best, there’s no place like Wisconsin. For nearly two centuries Wisconsin has been known for its finely crafted cheeses. For those curious travelers and connoisseurs who are looking for the tastiest concoctions the state has to offer, pick up a Wisconsin Traveler’s Guide from the Wisconsin Milk Marketing Board and follow us on a tour of artisan cheese shops and meet some of the best cheesemakers from across the state. Discover what truly sets us apart in terms of taste and quality, and sample the award winning products that they have to offer. We’ll help get you started on a delicious journey through Wisconsin!
Click here for more information on the locations featured in the Wisconsin Traveler's Guide! »
America's Dairyland - “Moovers and Shakers! ”
Past Episode - Click here to order.
In this episode of Discover Wisconsin: America’s Dairyland we’ll meet some truly remarkable young people who are striving to propel Wisconsin’s multi- billion dollar dairy economy into the future. Wisconsin’s future agriculturalists and dairy scientists are making strides in the industry. From organizations that are helping youth explore dairy and agriculture, to camps and school classes that are steering them towards careers in these fields. We’ll also visit with three young agricultural entrepreneurs who have made career choices in bio-technology, genetics, and education. We’ll discover what motivates them and why they want to become America’s Dairyland’s next Moovers and Shakers!
Click here for more information on the locations featured in this episode. »
America's Dairyland - “We All Scream for Ice Cream!”
Past Episode - click here to order.
In this very special episode of Discover Wisconsin, we’re exploring everyone’s favorite treat: ice cream! We’ll discover how ice cream came to be, the history of this delicious treat, and how Wisconsin played a part. Two Rivers, WI is the home of the ice cream sundae. We’ll visit with that community and tour this historic home where the very first ice cream sundae was made! We’ll also discover how early ice cream was made, and how it’s changed over the years. Flavors have greatly changed in the last few decades, too. Only in Wisconsin can you find beer flavored ice cream! We’ll taste-test that, as well as dozens of other flavors – from the simple and traditional, to the wacky and outrageous! Along the way, we’ll take a look at all the delectable varieties of ice cream you can find these days. Whatever your flavor, from Blue Moon to Rocky Road, you’ll find a reason to fall in love with this special episode of Discover Wisconsin: America’s Dairyland - “We All Scream for Ice Cream!”
Click here for more information on the locations featured in this episode »
America’s Dairyland - "CowParade Moo’ves to Wisconsin"
Past Episode - Click here to order.
The world’s largest public art event is moo’ving to Wisconsin! Over 100 million people have witnessed CowParade in more than 100 cities around the world, and now it’s your turn! These unique works of art will be ‘grazing’ around the Madison area from June 3rd through October 13th, and are bringing Wisconsin’s signature industry, dairy, to the forefront of art. On this episode of Discover Wisconsin we’re taking a behind the scenes tour of the Wisconsin CowParade. We’ll visit with some of the Wisconsin artists who helped create the over 100 painted, decorated or transformed fiberglass cows, and find out what it’s like using a cow as canvas. We’ll also learn more about how you can purchase your own CowParade creation this fall and the important charities that will benefit from your donation. You won’t want to miss this special episode!
Click here for more information about Wisconsin's CowParade »
America’s Dairyland - "Artisan Cheesemaking Renaissance"
Past Episode - Click here to order.
This Discover Wisconsin - America's Dairyland episode highlights Wisconsin's 160 years of dedication to the craft of dairying, which is especially apparent with the rising popularity and variety of artisan and farmstead dairy products being made here. Literally hundreds of Wisconsin farms have combined organic farming and pasture-grazing with a passion for handcrafting the finest, freshest dairy products. Meet Wisconsin artisan cheesemakers and learn about their families' cheesemaking history.
Click here to learn more about Wisconsin's Artisan Cheesemaking Renaissance »
America's Dairyland - "Why Wisconsin"
Past Episode - Click here to order.
Wisconsin has long been known as America’s Dairyland - and rightfully so, considering that its cheesemakers produce over 500 varieties of cheese. This wide range of flavorful Wisconsin cheese is truly the product of an authentic mix of ethnicities and traditions that have been handed down for generations. On this episode of Discover Wisconsin - America’s Dairyland we’re taking a trip back in history to discover how cheesemaking began in Wisconsin. We’ll visit with some Wisconsin Cheesemakers to find out why they continue this incredible tradition today. We’ll also find out why people continue to settle in America’s Dairyland to produce some of the best dairy products around.
Click here to learn "Why Wisconsin" is America's Dairyland »
America’s Dairyland - "Keeping Wisconsin Green & Growing"
Past Episode - Click here to order.
Wisconsin’s environmental diversity, including farms, forests, waterways and various topography, is a strength no other state and few countries have. It’s because of this wide range of landscapes that there are more dairy farms in Wisconsin than in any other state. Protecting these beautiful lands is an important part of any business, especially those that make their living from it. On this episode of Discover Wisconsin - America’s Dairyland we’re traveling the state and visiting with dairy producers, cheesemakers and other environmentalists to find out how they are all working together to protect Wisconsin’s resources. We’ll learn about the state’s conservation leadership and how dairy cows are natural recyclers. We'll also explore new and exciting ways that dairy producers are generating renewable energy. Tune in and find out how you can help keep Wisconsin "Green and Growing!"
Click here for more information on this America's Dairyland episode. »
America's Dairyland - "A Taster's Guide to Wisconsin: Part I - Beer & Cheese Pairing"
Past Episode - click here to order.
This is part one of two episodes. Wisconsin – land of clean air, lush rolling hills and sparkling limestone-filtered water – is known for its world-class cheeses, award-winning wineries and premium breweries. As you travel through the state and sample the best our craftsmen and women have to offer, you'll get a true taste of the rich traditions that for well over 150 years have shaped Wisconsin's ethnic and culinary landscape.
Click here for more information on "A Taster's Guide to Wisconsin!" »
America's Dairyland - "Wisconsin Works"
Past Episode - click here to order.
You don't have to come from a farm to pursue a career in the dairy industry. There are dairy-related jobs everywhere for anyone. In fact, Wisconsin's dairy industry accounts for nearly 40% of all Wisconsin agriculture jobs, employing 160,000 people. With more than 300 different careers associated with Wisconsin's progressive dairy industry, the possibilities are numerous.
Click here for more information on careers in the dairy industry »
America's Dairyland - "A Taster's Guide to Wisconsin: Part II - Wine & Cheese Pairing"
Past Episode - Click here to order.
Wisconsin – land of clean air, lush rolling hills and sparkling limestone-filtered water – is known for its world-class cheeses, award-winning wineries and premium breweries. As you travel through the state and sample the best our craftsmen and women have to offer, you'll get a true taste of the rich traditions that for well over 150 years have shaped Wisconsin's ethnic and culinary landscape.
Click here for more information on "A Taster's Guide to Wisconsin!" »
America’s Dairyland - "Pizza: Cheese Tops it All!"
Past Episode - Click here to order.
Americans consume about 350 slices of pizza every second, making it one of the most popular foods today. In celebration of pizza’s 100th birthday in the US in 2005, we’re taking a journey through its history. We’ll take a look at one of pizza’s most important toppings, which also happens to be a Wisconsin specialty, cheese. We’ll travel to a Wisconsin cheese plant, see how mozzarella is made and discover what gives it the signature string. We’ll also look at the research that goes into producing the perfect pizza cheese. Next stop, a Wisconsin company that makes frozen pizza, a true a staple of the pizza industry. Then, we’ll learn the tricks of the trade while making a pizza with lots of fresh ingredients. And finally, we’ll visit a hip Milwaukee pizzeria that uses lots of great Wisconsin cheese. Join us for an amazing trip through pizza’s history and the secret behind the great Wisconsin cheese that "tops it all!"
Click here for more information and about locations featured in this episode »
America's Dairyland - "Wisconsin's Master Cheesemakers"
Past Episode - click here to order.
For over 150 years, Wisconsin Cheese has been produced in the European tradition, carrying forth the quality and craftsmanship of the early days of the cheesemaking process. Today, Wisconsin has more licensed cheesemakers than any other state. Another crowning achievement for Wisconsin is its claim to the Wisconsin Master Cheesemaker program. Established in 1994 this joint effort between the Wisconsin Center for Dairy Research at UW Madison and the Wisconsin Milk Marketing Board, provides Wisconsin Cheesemakers the opportunity to participate in the most ambitious and rigorous advanced training program in the country and the only Master program outside of Europe.
Click here for more information on Wisconsin's Master Cheesemaker program »
America's Dairyland - "Wisconsin Cheese: "The Chef's Choice"
Past Episode - click here to order.
Wisconsin has always been synonymous with great cheeses. Recently, renowned chefs have been taking notice of what Wisconsin cheeses are "bringing to the table." In doing so, some culinary experts started developing recipes featuring Wisconsin cheese. America's Dairyland brings you to three world-class establishments and looks at why Wisconsin cheese is quickly becoming the chef's choice. |
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