Wisconsin’s Vibrant Festival Scene

Wisconsin’s Vibrant Festival Scene

Let's explore Wisconsin’s vibrant festival scene! Whether it’s cultural, seasonal, arts, music, or food, festivals draw people together to celebrate traditions and build community. In this Discover Wisconsin episode, we’ll attend the Taste ‘N Glow Balloon Festival in Wausau, Hodag Country Fest in Rhinelander, and Winterfest in Lake Geneva. Get ready, this trip's a party!


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The Taste ‘N Glow Balloon Festival happens the weekend after July 4th, just west of Wausau. It draws hot air balloon pilots from all over the nation and has been voted the #1 event in Marathon County. During the day balloons color the sky, and at night they glow in vibrant hues! There’s also a professional lumberjack show, car show, entertainment, and fabulous food.


Tucked in the Wisconsin Northwoods, just outside of Rhinelander, is the Hodag Country Festival. It has featured some of the top acts in Country Music since 1978. The festival is noted for its centrally-located camping, friendly spirit, and unique, beloved traditions.


Winterfest in Lake Geneva is the winter party of the year! It has hosted the US National Snow Sculpting Championship for 28 years. Spectators can observe the artistic process up close and vote for their favorite design. You can always find entertainment, great food, an ice sculpture tour, and more throughout this festive community.


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