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Where to watch

Discover Wisconsin TV airs in eight states across the Midwest. Check out our broadcast guide below to find out when you can catch the show in your neck of the woods. Don’t see your area listed? Watch us– online! Newest episodes debut online before they hit your local broadcast station!

Merrimac & Sauk Prairie Riverway

June 25/26, 2022

Tucked among glacial bluffs and set along the shores of Lake Wisconsin and the Wisconsin River, Merrimac and Sauk Prairie are hot spots for outdoor recreation and adventure.

Old World Wisconsin

June 18/19, 2022

Opening its doors for the first time in 1976, Old World Wisconsin brought together more than 60 historic Wisconsin structures from all over the state to recreate the sights, sounds and spirit of the immigrants who came to Wisconsin during the 1800s.

Richland Center

June 11/12, 2022

Nestled in the heart of the Driftless Area, Richland Center is home to many timeless treasures. With Frank Lloyd Wright architecture scattered throughout town and the Ocooch Mountains providing a stunning backdrop, there’s no shortage of things to see and explore in Richland Center.

America’s Dairyland – More Diners, Drive-Ins & Dairy Bars (Throwback Episode)

June 04/05, 2022

It's widely speculated that food brings back memories, and this nostalgia-filled episode will have you craving your favorite childhood foods! We've set out to find more of Wisconsin's iconic Diner's, Drive-Ins, & Dairy Bars to keep your taste buds yearning for days of old!

New Episode

The Wisconsin Bourbon Trail

May 28/29, 2022

Bourbon doesn't only come from Kentucky. Four of our favorite Wisconsin distilleries have something to say about that! Join us for this episode of Discover Wisconsin as we visit J. Henry & Sons, Ledgerock, Central Standard, and Dancing Goat to take a peek behind the scenes of our state's own contributions to the world of whiskey.

Broadcast Network

Eagle River
WYOW TV 34 (ABC)
Sunday 11:30 AM
Eau Claire
WQOW TV 18 (ABC)
Sunday 5:00 PM
Green Bay
WFRV Channel 5 (CBS)
Saturday 6:30 PM
La Crosse
WXOW TV 19 (ABC)
Sunday 5:00 PM
Madison
WKOW TV 27 (ABC)
Sunday 10:30 AM
Milwaukee
WITI TV 6 (Fox)
Saturday 9:30 AM
Minneapolis, MN
Bally Sports North (Fox Sports News)
Saturday 10:00 AM (Outdoor Block)
Rochester/Austin, MN
Bally Sports North
Saturday 10:00 AM
Rockford
WIFR TV 23 (CBS)
Sunday 7:30 AM
Upper Michigan - Escanaba, MI
WJMN Ch 3 (CBS)
Saturday 7:30 PM
Wausau
WAOW TV 9 (ABC)
Sunday 11:30 AM
Statewide
Bally Sports Wisconsin
Saturday 10:00 AM (Outdoor Block)
Duluth, MN
CBS 3
Saturday 6:30 PM
Duluth, MN
KBJR 6
Saturday 5:30 AM

CABLE ACCESS

Cambridge
Cambridge Cable Channel 12
Randomly
Columbus
Columbus Cable Channel 12
Randomly
Cottage Grove
Community Access Channel 12
Randomly
Deerfield
WDEE 95/986
Randomly
Janesville
JATV 12
Randomly
Mauston
MAPA Channel 6
Randomly
Milwaukee
City Channel 25
Randomly
New London
New London Cable 6
5:00 PM Day
West Allis
City Channel 25
9:00 AM & 7:00 PM Day10:00 AM & 8:00 PM Day
Sturgeon Bay
Public Access Channel 987
Randomly

Original Shorts

Even with three decades of destination travel across this great state, there’s so much more depth to our pride in who we are as a community. These shorts provide a further unique look at the people, places and purpose behind what makes Wisconsin so beloved.
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KNOW YOUR WISCONSIN

Tourism has always been the name of our game. But the Badger State offers so much in every area of life. From education to healthcare, from manufacturing to the state’s fascinating history and everything in between, our “Know Your Wisconsin” series is here to fill you in on a side of Wisconsin you probably never knew. This weekly video news series highlights positive stories from all across Wisconsin. Take a walk with doctors from world-renowned hospitals, hang out at a world championship derby, hear the history of iconic Wisconsin families and so much more
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DISCOVER WISCONSIN INTRODUCES MINDFLUENCERS

DISCOVER WISCONSIN INTRODUCES MINDFLUENCERS

An Exciting New Mini-Series Launching Late October 2021

Madison, WISCONSIN – (September 27, 2021) – Discover Wisconsin, the state’s leading media brand and tourism TV show, is bringing Wisconsin families a new mini-series called ‘Mindfluencers’. This series follows parents, Corrina and Patrick Cunningham, as they navigate a sustainable lifestyle that’s practical for the average Midwestern family. “We’re exhausted parents of three, trying to be green but also just trying to get the kids fed and to bed before they turn wild! Kermit once said, “being green isn’t easy” but maybe it can be?” hopes Patrick Cunningham.

Discover Wisconsin’s brand manager, Nicole Martin, explains this exciting new series, “provides a more intimate, practical and relatable experience on what busy families can feasibly do to increase their green efforts. Small changes can make a big difference. Especially in today’s world, families of all types and sizes are wanting to find easy ways to live a more balanced and sustainable life that betters themselves and our planet.”

Mindfluencers Season One takes sustainability for a test drive, showcasing green-powered local products at Metcalfe’s Grocery Stores, easy recycling techniques with Sustain Dane, destressing practices with Kosa Wellness Spa, or using zero-emission travel with Zerology and Green Cab. Plus, they even show families how to turn ‘trash into treasures’ by upcycling in your home with resources like the Habitat for Humanity Restore, or the Dane County Department of Waste and Renewables.

Don’t miss Mindfluencers, set to launch late October 2021, available on all your favorite devices through the Discover Wisconsin app. Find the series streaming near you on Roku, Apple TV, SmartTV, Google Chromecast, Amazon Fire and YouTube. Join Corrina and Patrick as they make green living fun, practical, and sometimes a little hilarious!

Stream the latest of Discover Wisconsin or Mindfluencers anytime by downloading the free app.


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