Northwoods fishing guide Dick Rose, hotelier Chuck Thompson and future governor of Wisconsin Tommy Thompson were fishing the lakes of Vilas County when the trio imagined a TV show that would showcase Wisconsin’s many great vacation treasures.

The first episode of Discover Wisconsin is filmed in Vilas County.

Pilot episode of Discover Wisconsin premieres with Dick Rose and Susan Shannon as hosts. Discover Wisconsin is born!

Discover Wisconsin Radio launches with Peter Dake as host.

Stephanie Klett joins as co-host alongside Dick Rose.

Dick Rose’s last episode—featuring the Apostle Islands—premieres before his passing on August 14, 1994. Second generation of Rose Family takes the helm, establishes annual “Celebrate Life Day” on August 14.

Rick Rose joins Discover Wisconsin as co-host.

First edition of Discover Wisconsin Magazine goes to print.

DW goes digital: www.discoverwisconsin.com launches.

Discover Wisconsin’s parent company becomes Discover Mediaworks.

Discover Mediaworks moves its production facility to Madison.

Discover Wisconsin joins Facebook.

Emmy Fink begins hosting.

Discover Wisconsin wins a Chicago/Midwest Emmy Award.

Mariah Haberman joins as co-host and brand manager alongside Eric Paulsen and Collin Geraghty as co-hosts.

Jake Zimmermann joins as a co-host.

Official e-commerce line is unveiled. Discover Wisconsin hits 100k followers on Facebook.

The show joins world of online streaming with debut on Roku. Marie Justice joins as a co-host. Crew officially films in its 72nd county of Wisconsin: Pepin County.

Discover Wisconsin premieres its 500th episode—featuring Platteville. The show expands its presence on streaming services with addition of AppleTV, Smart TV, Google Chromecast and Amazon Fire.

Jack Taylor joins as a co-host.

The Cabin Podcast launches. Discover Wisconsin hits 100k followers on Instagram.