How does one crazy idea on a fishing boat turn into the nation’s longest-running tourism show?

1986

Northwoods fishing guide Dick Rose, hotelier Chuck Thompson and future governor of Wisconsin Tommy Thompson were fishing the lakes of Vilas County when the trio imagined a TV show that would showcase Wisconsin’s many great vacation treasures.

1987

The first episode of Discover Wisconsin is filmed in Vilas County.

1988

Pilot episode of Discover Wisconsin premieres with Dick Rose and Susan Shannon as hosts. Discover Wisconsin is born!

1992

Discover Wisconsin Radio launches with Peter Dake as host.

1993

Stephanie Klett joins as co-host alongside Dick Rose.

1994

Dick Rose’s last episode—featuring the Apostle Islands—premieres before his passing on August 14, 1994. Second generation of Rose Family takes the helm, establishes annual “Celebrate Life Day” on August 14.

1995

Rick Rose joins Discover Wisconsin as co-host.

1996

First edition of Discover Wisconsin Magazine goes to print.

1996

DW goes digital: www.discoverwisconsin.com launches.

2003

Discover Wisconsin’s parent company becomes Discover Mediaworks.

2004

Discover Mediaworks moves its production facility to Madison.

2009

Discover Wisconsin joins Facebook.

2011

Emmy Fink begins hosting.

2012

Discover Wisconsin wins a Chicago/Midwest Emmy Award.

2013

Mariah Haberman joins as co-host and brand manager alongside Eric Paulsen and Collin Geraghty as co-hosts.

2014

Jake Zimmermann joins as a co-host.

2016

Official e-commerce line is unveiled. Discover Wisconsin hits 100k followers on Facebook.

2017

The show joins world of online streaming with debut on Roku. Marie Justice joins as a co-host. Crew officially films in its 72nd county of Wisconsin: Pepin County.

2018

Discover Wisconsin premieres its 500th episode—featuring Platteville. The show expands its presence on streaming services with addition of AppleTV, Smart TV, Google Chromecast and Amazon Fire.

2019

Jack Taylor joins as a co-host.

2020

The Cabin Podcast launches. Discover Wisconsin hits 100k followers on Instagram.

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