Something special really is happening across Wisconsin! Nearly 500 businesses—from rural farms and artisan kitchens to family-run shops, innovative startups, and larger, well-known companies—are part of a growing network that shares one powerful connection: they’re all members of Something Special from Wisconsin.
A Badge That Means Business
When a product features the Something Special from Wisconsin logo, it’s not just there for show. It tells you this was made right here in Wisconsin—with care, with pride, and by people who believe in quality and community.
For business owners, that logo is a powerful tool. In a competitive marketplace, it helps products rise above the noise. Whether on a label, shelf, or website, the SSfW logo signals to consumers that what they’re buying is authentically Wisconsin, and that their purchase supports local producers, processors, and entrepreneurs.
It’s a small symbol with a big impact—and for many businesses, it’s a game-changer.
Why Nearly 500 Businesses Have Joined
Becoming a member of Something Special from Wisconsin offers more than just visibility—it opens the door to a community of like-minded businesses and a wealth of opportunities. Here’s why so many Wisconsin businesses have chosen to join:
Recognition That Resonates
The SSfW logo is widely recognized across the state and continues to grow in visibility. It helps shoppers quickly identify local products they can trust—whether they’re browsing a grocery aisle, strolling through a farmers’ market, or shopping online. That instant recognition can make all the difference when it comes to standing out and making a sale.
Built-In Credibility
To qualify for membership, at least 50% of a product’s ingredients, production, or processing must come from Wisconsin. That standard ensures authenticity and builds consumer confidence. When customers see the SSfW logo, they know they’re supporting a business that’s truly invested in Wisconsin’s economy and values.
Marketing Momentum
Members benefit from state-supported marketing efforts, including promotional campaigns, media features, and social media spotlights. These collective efforts help shine a spotlight on member businesses, expanding their reach and visibility far beyond what many could achieve on their own.
A Community of Support
With nearly 500 members across the state, SSfW provides a true sense of belonging. Members connect with others who understand the challenges and rewards of doing business in Wisconsin. It’s a space to share ideas, collaborate, and grow together, no matter your industry or experience level.
Every Membership, A New Chapter
Each business that joins Something Special from Wisconsin adds to a larger story—one that celebrates local craftsmanship, agricultural heritage, and entrepreneurial spirit. Together, these businesses are helping shape a future where buying local is a trusted choice.
This program goes beyond boosting sales. It’s about amplifying stories—stories of tradition, innovation, and community. Whether it’s a fifth-generation dairy farm, a new food startup, or a handmade goods shop, SSfW gives Wisconsin businesses a platform to share what makes them—and their products—truly special.
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For Wisconsin-based businesses looking to grow their brand, connect with customers, and align with a trusted statewide identity, Something Special from Wisconsin offers a unique opportunity. With nearly 500 members already experiencing the benefits, it’s clear that this program is making a real difference for local businesses across the state.
Learn more about how to join and what it takes to become part of Something Special from Wisconsin by clicking here.
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Hailey Rose: Writer for Discover Mediaworks. A born & bred Wisconsinite with a love for fishing, hunting, and enjoying the great outdoors.
