If you’re thinking about joining Something Special from Wisconsin (SSfW), now’s the perfect time! With the new membership year starting July 1, summer is your chance to tap into a community that’s all about celebrating and supporting Wisconsin businesses. Here are seven reasons why signing up this summer will pay off for your business, long after the season ends.
1. Use the Trusted Trademark
When you become a member, you get the right to use the Something Special from Wisconsin logo—a recognizable symbol that instantly tells customers your products are local, authentic, and high quality. This trademark sets you apart on shelves, at farmers’ markets, and online, building trust every time someone sees it.
2. Marketing Support That Works
Something Special from Wisconsin offers ongoing marketing help to get your business noticed. From statewide campaigns to social media shoutouts, you’ll benefit from professional promotion that’s hard to achieve on your own. This kind of exposure keeps your brand top of mind for Wisconsin shoppers.
3. Access to Exclusive Events
Members get invitations to participate in popular trade shows, farmers’ markets, and special Something Special from Wisconsin events. These are great opportunities to connect directly with retail buyers, showcase your products, and grow your network—all in one place.
4. Join a Community of Local Businesses
Being part of Something Special from Wisconsin means you’re not alone. You’ll join a network of fellow Wisconsin entrepreneurs who understand the challenges and rewards of running a local business. Share advice, collaborate, and find support from people who truly get it.
5. Help Telling Your Unique Story
Not sure how to share what makes your business special? Something Special from Wisconsin provides resources and guidance to help you craft compelling stories that highlight your Wisconsin roots and unique offerings. Great storytelling turns customers into loyal fans.
6. Boost Your Credibility Instantly
Customers recognize and trust the Something Special from Wisconsin logo, which means your products automatically gain credibility. This recognition can lead to more sales, repeat customers, and stronger relationships with retailers who want to stock trusted local brands.
7. Be Part of Something Bigger
Joining Something Special from Wisconsin is about more than just business—it’s about celebrating Wisconsin’s heritage, supporting local economies, and being part of a movement that values quality and community. When you join, you’re helping keep Wisconsin’s unique spirit alive.
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Ready to make this summer the season your business grows? The new membership year starts July 1, so don’t wait. Join Something Special from Wisconsin and start reaping the benefits that members rave about all year long. You’ll thank us later!
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Hailey Rose: Writer for Discover Mediaworks. A born & bred Wisconsinite with a love for fishing, hunting, and enjoying the great outdoors.
