Ginseng Capital of America | Hsu's Ginseng Story | Uniquely Wisconsin
In 1974, Paul C. Hsu, a former migrant social worker, saw the potential of ginseng farming amidst a rising demand for cultivated American ginseng. Starting with a small garden and mail-order business, Paul’s venture grew rapidly. Over the decades, the Hsu family built a global enterprise from their Wisconsin fields, becoming a trusted name in high-quality American ginseng.
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Local historian Ben Clark will provide context to the area’s century-old ginseng practices, highlighting how a small-scale experiment turned into a global industry. Ginseng farming isn’t just a business here; it’s a part of the community’s identity, a legacy that continues to thrive through education and local pride. “We’re still a family-oriented company,” Will Hsu says, emphasizing community involvement and a sense of place.
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