Just Off Main Street

Air Date: 03/16/2019 - 03/16/2019

A community’s Main Street is the beating heart of its town. It’s the city’s center, it’s full of history, and it’s a gathering spot for residents and visitors alike. In Wisconsin, Main Street communities are known for being friendly, charming and authentic, with unique personalities that set them apart from one another. And sometimes, the best adventures to be had are found ‘Just off Main Street.’ In this episode of Discover Wisconsin, we explore the communities of Osceola, Florence, Whitewater and Omro. Hosts Mariah Haberman and Marie Justice step off the beaten path to discover the beauty, history, and fun that these Main Street communities offer visitors. From a Scenic National Riverway, to remote waterfalls of the Northwoods, there are so many things that will surprise you about these places – and they’re just down the road!

Download Itineraries

Osceola Itinerary

Whitewater Itinerary

Florence County Itinerary

Omro Itinerary

Destinations in
this Episode

Osceola

Florence County

Whitewater

Omro

Browse our Photos

The DW Crew films at Cascade Falls in Osceola
The DW Crew films an interview before canoeing the Pine River
The DW Crew films on the St. Croix National Scenic Riverway in Osceola
Host Marie Justice hikes the Ice Age Trail in Whitewater
The view from atop the clocktower in downtown Omro
The DW Crew films canoeing on the Pine River Oxbow
The DW Crew films with the Blue Ox Trail Riders in Florence County
The DW Crew films at Cascade Falls in Osceola
Host Marie Justice stands in front of LaSalle Falls in Florence County
Mariah takes a break while paddling the St. Croix River
Producer Jessica Murphy films snowmobiling in Florence County
Host Mariah Haberman braves the ropes course at Trollhaugen Outdoor Recreation Area
The DW Crew takes a ride on the Osceola and St. Croix Valley Railway
Winterfest at Keyes Peak Recreation Area in Florence County
The view from atop the clocktower in downtown Omro
Mariah looks out of the clocktower in downtown Omro
Videographer James Donovan films a waterfall in Florence County
The DW Crew films the ropes course at Trollhaugen Outdoor Recreation Area
Host Mariah Haberman explores Cascade Falls in Osceola
The sun goes down in downtown Osceola
Host Mariah Haberman takes a historical walking tour of downtown Omro
The DW Crew films on the St. Croix National Scenic Riverway in Osceola
The DW Crew films monarch butterflies migrating through Osceola
The DW Crew films on the St. Croix National Scenic Riverway in Osceola
Host Mariah Haberman braves the ropes course at Trollhaugen Outdoor Recreation Area

Osceola

Osceola, located on the St. Croix National Scenic Riverway, is a cool little river town with lots of history, natural beauty, and friendly folks. Its historic Main Street is lined with charming shops and eateries, and a gorgeous waterfall sits at the center of town. Located less than an hour from the Twin Cities, Osceola offers a perfect balance of recreation, business and tourism. Visitors looking to be outside can enjoy miles of hiking and biking trails, paddling on the scenic St. Croix River, year-round activities at Trollhaugen Outdoor Recreation Area, and nearby Interstate State Park. With so many ways to relax, rejuvenate and connect with nature, it is the ultimate small-town getaway!

Osceola Chamber and Main Street Program

PO Box 251
Osceola, WI 54020

P: 715-755-3300

Email
Website

Questions? Let us know!

Question or Comment

Browse our Photos

The DW Crew films on the St. Croix National Scenic Riverway
Mariah takes a break while paddling the St. Croix River
Host Mariah Haberman braves the ropes course at Trollhaugen Outdoor Recreation Area
The DW Crew films at Cascade Falls in Osceola
Host Mariah Haberman braves the ropes course at Trollhaugen Outdoor Recreation Area
The DW Crew films at Cascade Falls in Osceola
Videographer James Donovan films at Cascade Falls in Osceola
The DW Crew takes a ride on the Osceola and St. Croix Valley Railway
The DW Crew films on the St. Croix National Scenic Riverway in Osceola
Host Mariah Haberman explores Cascade Falls in Osceola
The DW Crew films monarch butterflies migrating through Osceola
Cascade Falls, Osceola
St. Croix River, Osceola
The DW Crew films on the St. Croix National Scenic Riverway in Osceola
The DW Crew films on the St. Croix National Scenic Riverway in Osceola
The DW Crew films the ropes course at Trollhaugen Outdoor Recreation Area
The sun goes down in downtown Osceola
Cascade Falls, Osceola
Bluffs on the St. Croix National Scenic Riverway
A family of deer on the St. Croix National Scenic Riverway
Osceola is minutes from Wisconsin's Interstate Park
The DW Crew films on the St. Croix National Scenic Riverway
Bluffs on the St. Croix National Scenic Riverway
The DW Crew films on the St. Croix National Scenic Riverway

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Florence County

Deep into the Northwoods, where Wisconsin’s border meets Michigan’s Upper Peninsula, is Florence County. More than 50 percent of the land in Florence County is publicly owned, making it a haven for those looking for outdoor recreation and undisturbed wilderness. In addition to a lively downtown and charming B&Bs, visitors can take advantage of 265 lakes, breathtaking waterfalls, Wisconsin’s two original wild rivers, and miles of forested trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile. The beauty and wildness of Florence County will make you feel like you’re a world away, but it’s right here in Wisconsin!

Florence County Economic Development

5628 Forestry Drive
Florence, WI 54121

P: 715-528-3294

Website

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Videographer James Donovan films a waterfall in Florence County
Host Marie Justice explores a forest in Florence County
The DW Crew films with the Blue Ox Trail Riders in Florence County
The DW Crew films canoeing on the Pine River Oxbow
The DW Crew films an interview before canoeing the Pine River
Host Marie Justice takes in the beauty of one of Florence County's Wild Rivers
Producer Jessica Murphy films snowmobiling in Florence County
Videographer James Donovan films a waterfall in Florence County
The DW Crew films UTVing in Florence County
The DW Crew films with the Blue Ox Trail Riders in Florence County
Winterfest at Keyes Peak Recreation Area in Florence County
Host Marie Justice stands in front of LaSalle Falls in Florence County
The DW Crew gets ready to film canoeing on the Pine River Oxbow
LaSalle Falls, Florence County
The DW Crew films with the Blue Ox Trail Riders in Florence County
The DW Crew films with the Blue Ox Trail Riders in Florence County

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Whitewater

Just miles away from the Kettle Moraine State Forest in Southeast Wisconsin, set in a landscape rich with lakes, hills and prairies, is the city of Whitewater. Home to the University of Wisconsin Whitewater, the city has a lively, family-friendly, urban feel, but it’s also steps away from country roads, and vast outdoor spaces, including a beautiful portion of the Ice Age Trail. Residents and visitors can take advantage of fantastic local shops and restaurants, fun community events like the weekly City Market, as well as countless opportunities for outdoor recreation. It’s one of Wisconsin’s biggest little cities, and it has a little of everything you need for the perfect vacation!

Whitewater Tourism Council

150 W Main Street
Whitewater, WI 53190

P: 262 473-4005

Email
Website

Questions? Let us know!

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Host Marie Justice hikes the Ice Age Trail in Whitewater
The DW Crew films road biking on the country roads of Whitewater
Host Marie Justice joins a group hike on the Ice Age Trail in Whitewater
The DW Crew films road biking on the country roads of Whitewater
The Whitewater skyline as seen over Cravath Lake
Host Marie Justice gets fitted for a bike at Bicyclewise in Whitewater
A group of hikers from the Ice Age Trail Alliance enjoy a weekly group hike
Host Marie Justice joins a group hike on the Ice Age Trail in Whitewater
The DW Crew films road biking on the country roads of Whitewater
The country roads around Whitewater are ideal for road biking
The DW Crew films road biking on the country roads of Whitewater

Events in THE AREA

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Have an event for this area that you would like featured on DiscoverWisconsin.com?

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Omro

Just minutes from Oshkosh, on the banks of the Fox River, is the city of Omro. Omro is a quintessential Wisconsin Main Street community, with a rich history, small town pride, and lots of opportunities to get out and explore. A free, self-guided historical walking tour is a great way to start your visit, and get acquainted with Omro’s storied downtown. Omro also had fantastic parks where they hold a variety of fun community events throughout the year, including their big Fourth of July Celebration at Scott Park. Omro is in the heart of the Fox River Valley, and the river is a huge part of the city’s lifestyle when it comes to recreation and celebration. Nearby Terrell’s Island on Lake Butte des Mort is also a fantastic place to hike, bike, and enjoy beautiful scenery and wildlife. Omro is a small town, but it has big city amenities and lots of ways to enjoy the outdoors – what more could you ask for in a Wisconsin vacation!