We’re taking a detour to discover the hidden gems of downtown Lake Geneva! Downtown Lake Geneva–the center of the vibrant community–is jam-packed with exciting activities, one-of-a-kind shops, and delicious restaurants, to name a few. Everyone is welcome, visitors and...
Nestled in the central region of Wisconsin, Wood County is a hub of heartfelt and impactful stories. Follow along as we get a glimpse into the local athletes behind Aqua Skiers, hear about the passion behind Powers Bluff, and begin to understand the powerful mission...
The La Crosse Region is both geographically stunning and historically rich, home to a collective of communities scattered along the Wisconsin-Minnesota border. Each community–La Crosse, Onalaska, Holmen, West Salem, Town of Campbell, and La Crescent–offers unique...
You simply can’t beat sweet summertime in Wisconsin, from the endless rays of sunshine by day and the warmth of a campfire by night. Not to mention, a refreshing Wisconsin-made beverage–Jolly Good Soda–to enjoy as you unwind in the sunshine or sip into the night. Keep...
Reel up fun outdoor opportunities across Wisconsin–like WI DNR Free Fishing Weekend. This year, 6 Wisconsin counties are holding their own exciting events–Chippewa County, Dodge County, Ozaukee County, Juneau County, Winnebago County, and Dane County–on June 1-2,...
Fire is a tool as old as man; a tool that enchants, guides, and bewilders; a tool with no bounds. Experience the Midwest Fire Fest–an enchanting experience celebrating fire and its boundless role in creating beautiful artwork. Read on to discover everything you need...
Get ready to cruise through Wisconsin’s coastal counties as the warmer months creep in! With the Wisconsin Counties Association, we’re going from coast to coast, cruising through the coastal counties along Lake Michigan and Lake Superior. Keep reading and uncover your...
As the budding begins, new opportunities arise–like peaceful paddles in Wisconsin! Home to two Great Lakes, 66 state parks, and more than 12,600 rivers and streams, Wisconsin is a paddler’s paradise. Come along as we highlight a few of the all-time paddling routes and...
Every community has a main street - but did you know that Jefferson County is home to one of the longest in Wisconsin? It’s true! Watertown’s Main Street is no ordinary main street…it’s been redeveloped and transformed into a remarkable city center. Today, we’re...