Spring in Wisconsin is the perfect time to explore farmers’ markets, festivals, and fairs while supporting local businesses through Something Special from Wisconsin™ (SSfW). With nearly 500 members offering everything from world-famous cheeses and baked goods to handcrafted artisan items and outdoor gear, SSfW makes shopping local an exciting adventure. Ready to discover something truly special? Let’s dive in!
Your Shopping List
Before you head out on a spring shopping spree, here’s your shopping list of must-have Wisconsin-made goods, brought to you by Something Special from Wisconsin™:
–Cheese & Dairy: Stock up on world-famous cheeses, from squeaky curds to rich aged varieties.
–Baked Goods: Treat yourself to fresh pies, artisan breads, cookies, and pastries made by local bakers.
–Candy & Confections: Satisfy your sweet tooth with gourmet chocolates and other treats.
–Meats & Charcuterie: Grab savory sausages, bacon, and charcuterie for special gatherings or everyday meals.
–Jams, Jellies, & Sauces: Add a burst of flavor with locally made spreads and condiments.
–Specialty Beverages: Sip on locally brewed beers, craft sodas, unique Wisconsin wines, or distilled spirits.
–Artisan Goods: Discover handcrafted candles, soaps, pottery, and textiles for gifts or home décor.
–Outdoor Gear: Gear up for adventures with Wisconsin-made outdoor apparel and equipment.
With these incredible products—and many more—you’re sure to have a successful shopping spree while supporting the hardworking producers who make Wisconsin truly special!
Where to Find Something Special
Local Markets & Festivals
Now that you’ve got your shopping list ready, it’s time to explore Wisconsin’s vibrant markets and festivals where you can find these local treasures—marked with the iconic red and yellow logo!
Begin your shopping adventure at the Brookfield Farmers’ Market—celebrating its 35th season this year! Every Saturday, from May 3rd through October 25th, this market offers a vast selection of fresh fruits, vegetables, meats, cheeses, baked goods, arts and crafts, and much more. Not to mention, the market also features Frequent Shopper Rewards!
Next, visit the Verona Downtown Farmers Market—the perfect place to find unique gifts and taste local specialties. It all starts May 7th! Looking to stock up on more market staples? Head to the Janesville Farmers Market, running May through October. This must-visit offers an array of farm-fresh produce, savory specials, and scrumptious baked goods.
In the picturesque north, the Minocqua Farmers’ Market awaits, nestled among scenic views and local handmade crafts. Find one-of-a-kind souvenirs and enjoy a leisurely morning in the Northwoods mid-May through mid-October.
As the season continues to unfold, more markets open their doors, offering a chance to explore local treasures and enjoy the best of Wisconsin’s produce and crafts. The excitement is just around the corner!
Interactive Map
Discover even more with the Something Special from Wisconsin™ interactive map! Find everything from artisan cheeses, meats, and handcrafted goods to delicious baked treats and unique gifts—all made right here in America’s Dairyland.
The best part? When you click on a location, you’ll find detailed information about each member, including their products, contact details, and even links to their websites. It’s never been easier to connect with local producers and support small businesses in your community and beyond.
Tips for Your Next Visit
As you explore Wisconsin’s vibrant markets and festivals, here are some quick tips to elevate your shopping experience:
Plan Ahead: Check the market’s schedule and location, so you don’t miss out on any seasonal produce or special events!
Bring Reusable Bags: Help reduce waste and make shopping more convenient (and cute with our Farmers’ Market Tote Bag)!
Connect with Vendors: Ask about their products and learn about the stories behind them.
Look for the Red and Yellow Logo: Most importantly, keep an eye out for the iconic red and yellow logo of Something Special from Wisconsin™!
With over 300 farmers’ markets alone across Wisconsin, there’s always something new to discover. Whether you’re a local or just visiting, these unique markets and festivals are well worth it for anyone looking to experience the best of Wisconsin’s culture and cuisine.
–
This spring, let Something Special from Wisconsin™ be your guide to exploring all that makes our state unique. From farmers’ markets to festivals, every product with the iconic red and yellow logo represents quality craftsmanship and community pride. Make your next adventure a local one, and find a market or festival near you!
–
Hailey Rose: Writer for Discover Mediaworks. A born & bred Wisconsinite with a love for fishing, hunting, and enjoying the great outdoors.
