Join the Movement: Why Your Business Should Be Something Special from Wisconsin

Hailey Rose

June 27, 2025

What makes Wisconsin businesses special? It’s the pride in every product, the handshake behind every sale, and the stories that connect us. If you’re a local business owner, you know there’s something unique about working and growing here. Now’s your chance to share that with the world by joining Something Special from Wisconsin (SSfW). With the new membership year starting July 1, there’s no better time to get involved!

Why Join Something Special from Wisconsin?

Photo Credit: Something Special from Wisconsin via Facebook

Let’s be honest: people love buying local. They want to know where their food comes from, who made their favorite cheese, or which family brewed that craft beer they love. Something Special from Wisconsin helps you tell your story and puts your business on the map for shoppers who care about supporting Wisconsin businesses.

When you join, you get to use the iconic red and yellow Something Special from Wisconsin logo—a symbol that shoppers recognize and trust. You’ll also get access to marketing opportunities, events, and a network of fellow business owners who get what it means to be “Wisconsin proud.”

What’s In It For You?

Photo Credit: Something Special from Wisconsin via Facebook

Joining Something Special from Wisconsin unlocks a plethora of benefits, including your business stepping into a bigger spotlight! They promote members through statewide campaigns, social media, and events, so more people discover what you have to offer. 

The Something Special from Wisconsin logo isn’t just a symbol; it’s a badge of quality and local pride that builds credibility with customers. Not to mention, you’ll become part of a supportive community, connecting with other business owners to share advice and maybe even find new partners or friends. 

And if you’re not sure how to tell your story, Something Special from Wisconsin is there to help with marketing tips and resources to make sure your business stands out.

From The Members

Photo Credit: Something Special from Wisconsin via Facebook

Still on the fence? Here’s what some current members have to say:

“This is a great program in support of WI business. Being a member has allowed our company to be part of larger events and get recognition.” 

— CJ’s Premium Spices LLC

“SSfW provides well timed media exposure that many of us small businesses just cannot cash

flow.  That ‘top of mind’ experience is really important to a seasonal business such as ours.”

— Cooks’ Woods

“The program brings great attention to products produced in Wisconsin.”

— Duck Creek Vineyard and Winery

Want to hear more? Click here!

The new membership year starts on July 1! Whether you’re renewing or joining for the first time, now’s your chance to be part of a community that celebrates all the things that make Wisconsin businesses unique. So, what are you waiting for? Join Something Special from Wisconsin and show everyone what makes your business truly special! 


Hailey Rose: Writer for Discover Mediaworks. A born & bred Wisconsinite with a love for fishing, hunting, and enjoying the great outdoors.

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