From Farmers’ Markets to Store Shelves: The Journey of Wisconsin’s Best Products

Hailey Rose

September 25, 2025

Ever wonder how that perfect jar of cherry jam, those squeaky cheese curds, or that sweet bottle of maple syrup makes it from a Wisconsin farm to your kitchen table? It all starts with hardworking farmers and passionate makers who pour their hearts into every harvest and recipe. From friendly farmers’ markets to your favorite grocery store shelves, these local Something Special from Wisconsin products take a journey full of care, tradition, and Wisconsin pride before reaching you.

Where the Journey Begins: Farmers’ Markets

Photo Credit: City of Brookfield Farmers’ Market

If you’ve ever visited a Wisconsin farmers’ market, you know there’s something special in the air—aside from the irresistible smell of fresh-baked goods! But what really makes it special? It’s meeting the people behind those warm, fluffy breads, fresh vegetables, and homemade syrups—people who love what they do and want to share it with you.

The day actually starts much earlier than you might think. Farmers are up at sunrise, picking fresh produce or tending their cows. And local makers? They’re busy in their kitchens and workshops, crafting small batches of their signature goods. It’s not just about food—it’s about community and the pride that goes into every single product.

This is where the journey begins for every Something Special from Wisconsin product—right at these markets, where genuine connections happen and those delicious flavors first come to life. And honestly? There’s no better place to get a true taste of Wisconsin.

From Market Booths to Store Shelves

Photo Credit: Honey Hill Apiary

After the market wraps up, many producers take their products beyond farmers’ market booths, sending them to local grocery stores, specialty shops, co-ops, and even online stores. The goal? To share the incredible flavors and craftsmanship of Wisconsin with as many people as possible.

When you spot a product like those fresh honey or homemade pickles tucked into your favorite store’s cooler or pantry shelf, you’re seeing the next chapter of the journey firsthand! Stores proudly showcase Something Special from Wisconsin products, knowing that shoppers want to support local makers and savor the freshest quality. 

This connection, from farmers’ markets to store shelves, brings Wisconsin’s best products right to your doorstep. Local pride is as easy to grab as your shopping cart! And with the interactive Something Special from Wisconsin map, discovering where these amazing products are located has never been easier.

Keeping Wisconsin’s Traditions and Heritage Thriving

Photo Credit: Lucy’s Soap

Choosing Something Special from Wisconsin products is about more than just getting top-notch ingredients. It’s all about investing in the people and places that make our state truly shine. Many of these products come from family businesses passed down through generations, each carrying stories, recipes, and values that are uniquely Wisconsin.

By supporting these local farmers and makers, you’re helping protect our farmlands, encouraging sustainable farming practices, and empowering small businesses to grow. It’s a cycle that keeps treasured traditions alive and ensures Wisconsin’s rich agricultural heritage continues to thrive for years to come!

Next time you pick up a jar of jam or a bag of cheese curds with the Something Special from Wisconsin logo, remember you’re bringing home a slice of Wisconsin’s heart and soul. This is your sign to shop local and be part of a story that starts in the fields, kitchens, and workshops of passionate locals and ends on your table!


Hailey Marien: Writer for Discover Mediaworks. A born & bred Wisconsinite with a love for fishing, hunting, and enjoying the great outdoors.

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