Fall and Wisconsin go hand in hand like the perfect recipe: crisp air, colorful leaves, good company, and, of course, lots of delicious food! It’s also the prime time to show some love to local farmers, makers, and small businesses by choosing products marked Something Special from Wisconsin. But why does shopping local really matter this time of year? Keep reading to take a closer look at the difference it makes.
Fall is the Season to Support Local
There’s a lot to love about fall beyond the obvious…The real magic happens behind the scenes, with Wisconsin farmers and entrepreneurs putting in the hard work year-round to grow and craft products that come straight from our soil. When you shop local, you’re supporting those people and their families, helping sustain small businesses, and keeping our communities thriving.
With Thanksgiving just around the corner, there’s no better time to pause and appreciate those who pour their heart into every harvest and creation. Those special touches come through in every Something Special from Wisconsin product you buy. Choosing local is about more than food. It’s about honoring tradition and wrapping your holidays in genuine Wisconsin goodness.
Spot the Something Special from Wisconsin Logo
Want an easy way to shop local? Keep your eyes peeled for the red and yellow Something Special from Wisconsin logo. That little symbol means a product has deep Wisconsin roots—at least half of its value comes from right here in America’s Dairyland. From crisp apples to rich maple syrup, these are the flavors that define fall in Wisconsin.
You’ll find these products (and more) at farmers’ markets, specialty shops, grocery stores, and even featured at events like the Grocers Association Conference. Plus, if you prefer shopping online, the Member Map makes it simple to pinpoint your favorite Wisconsin-made products. Bringing authentic local flavors into your home has never been easier!
Something Special For Every Celebration
Tailgates, family dinners, or gift-giving—the season’s full of reasons to gather and celebrate! And Something Special from Wisconsin fits perfectly into all of it. Just think about those sizzling Wisconsin bratwursts and creamy cheese spreads paired with your favorite game-day brew, or locally made treats that bring everyone together.
Looking for a gift that says “Wisconsin pride”? Artisan chocolates and seasonal candles, to name just a few, make thoughtful presents crafted with care. This fall, your celebrations can be about savoring local flavors, sharing community spirit, and showing gratitude for those who make it all possible.
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Shopping local is a way to make an impact. Every time you pick up a Something Special from Wisconsin product, you’re supporting our farmers, artisans, and small businesses who make this state feel like home. As temperatures drop and your home fills with good food and warm company, shop with heart and take pride in bringing the best of Wisconsin to your table. This season, make every bite—and every gift—count!
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Hailey Marien: Writer for Discover Mediaworks. A born & bred Wisconsinite with a love for fishing, hunting, and enjoying the great outdoors.
