This month marks not only the premiere of our 400th episode (Ahem…watch “A Northwoods Neighborhood” this weekend. Check our broadcast guide.) but it also marks Discover Wisconsin’s 28th birthday! (*Sigh* We don’t feel a day over 20…)
What started as a bold idea back in 1986 has transformed into a 28-year-long tradition and a mainstay of Midwest tourism – making Discover Wisconsin the longest-running travel TV show in the U.S.
How well do you know our show? Take a few moments to learn about our history courtesy of the infographic below. Still have questions? Leave a comment for us below!

Discover Wisconsin’s Ice Age National Scenic Trail!
Ready for an epic hike like no other? Come along as we discover Wisconsin’s Ice Age National Scenic Trail—a 1,200-mile...



