This month marks not only the premiere of our 400th episode (Ahem...watch "A Northwoods Neighborhood" this weekend. Check our broadcast guide.) but it also marks Discover Wisconsin's 28th birthday! (*Sigh* We don't feel a day over 20...)
What started as a bold idea back in 1986 has transformed into a 28-year-long tradition and a mainstay of Midwest tourism - making Discover Wisconsin the longest-running travel TV show in the U.S.
How well do you know our show? Take a few moments to learn about our history courtesy of the infographic below. Still have questions? Leave a comment for us below!