Nestled in the central region of Wisconsin, Wood County is a hub of heartfelt and impactful stories. Follow along as we get a glimpse into the local athletes behind Aqua Skiers, hear about the passion behind Powers Bluff, and begin to understand the powerful mission...
Four Season Adventures in the La Crosse Region
The La Crosse Region is both geographically stunning and historically rich, home to a collective of communities scattered along the Wisconsin-Minnesota border. Each community–La Crosse, Onalaska, Holmen, West Salem, Town of Campbell, and La Crescent–offers unique...
Summer Serenity with Jolly Good Soda
You simply can’t beat sweet summertime in Wisconsin, from the endless rays of sunshine by day and the warmth of a campfire by night. Not to mention, a refreshing Wisconsin-made beverage–Jolly Good Soda–to enjoy as you unwind in the sunshine or sip into the night. Keep...
Where to Enjoy Wisconsin’s Free Fishing Weekend!
Reel up fun outdoor opportunities across Wisconsin–like WI DNR Free Fishing Weekend. This year, 6 Wisconsin counties are holding their own exciting events–Chippewa County, Dodge County, Ozaukee County, Juneau County, Winnebago County, and Dane County–on June 1-2,...
Everything You Need to Know About Midwest Fire Fest
Fire is a tool as old as man; a tool that enchants, guides, and bewilders; a tool with no bounds. Experience the Midwest Fire Fest–an enchanting experience celebrating fire and its boundless role in creating beautiful artwork. Read on to discover everything you need...
Cruising Through Wisconsin’s Coastal Counties
Get ready to cruise through Wisconsin’s coastal counties as the warmer months creep in! With the Wisconsin Counties Association, we’re going from coast to coast, cruising through the coastal counties along Lake Michigan and Lake Superior. Keep reading and uncover your...
Where in Wisconsin? 10 Wisconsin Facts You Didn’t Know!
In honor of National Tourism Week, May 19 through 25, 2024, we’ve got a fun-filled round of trivia, with 10 Wisconsin facts, dedicated to our great and beautiful state. Will you know where in Wisconsin? Test your knowledge, answer the questions, and tell us your...
[Official Rules] 2025 Discover Wisconsin Calendar Contest
The 2025 Discover Wisconsin Calendar Photo Contest is right around the corner! All you have to do is enter online here. The 2025 Discover Wisconsin Calendar Contest is proudly presented by the Wisconsin Counties Association. The Wisconsin Counties Association...
Peaceful Paddles in Wisconsin
As the budding begins, new opportunities arise–like peaceful paddles in Wisconsin! Home to two Great Lakes, 66 state parks, and more than 12,600 rivers and streams, Wisconsin is a paddler’s paradise. Come along as we highlight a few of the all-time paddling routes and...