It’s an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country. Founded by American Express in 2010, Small Business Saturday is celebrated every year on the Saturday after Thanksgiving. Shop Small is about more than just shopping at small businesses. It’s a cause that helps to support local economies and promote vibrant, diverse communities. It’s also a nationwide movement fueled by shoppers, business owners, and organizers who come together and celebrate the community because they know it matters, Omro matters.