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A Fifth Generation Cranberry Farm: Reframing Farming

February 29, 2024

Wisconsin is responsible for 60% of the world’s production of cranberries. And in Monroe County, Wetherby Cranberry, is playing a big part in that at their 5th generation cranberry farm. Ran by Nodji and Jim Van Wychen currently, this family works hard day in and day out to continue running the farm as the generations have since 1903.

Wetherby has played a role in the fall harvest as well as the famous Warrens Annual Cranberry Festival since the beginning in 1973. The Van Wychen’s passion and mission stand strong all year long though and that is to educate the public about cranberries year-round.

In this short, we dive deeper into the Van Wychen family, their staple farm in Wisconsin, the process of making cranberries, and why supporting local produce is so important.

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Uniquely Wisconsin is a broadcast & streaming series that spotlights the untold stories of Wisconsinites and highlights the communities in which they live. From the emotional and heartwarming, to the humorous and the historic, the Uniquely Wisconsin brand captures the essence of the people of America’s Dairyland.

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00:00 Introduction
00:26 Nodjis Story
01:53 A Generational Farm
02:40 The Equipment
03:03 Why It’s Unique
04:49 The Location
05:26 Education

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