#

Back to All Videos

The Best Rods on Earth : St. Croix Rods



February 29, 2024

Despite their massive success, St. Croix’s has stayed true to their roots and remains in the small town of Park Falls, Wisconsin, where they first started. In the 1970s, the company faced financial difficulties, but the Schluter family bought them out and brought the company back from the brink. In this episode, we will take a behind-the-scenes look at St. Croix’s and shed light on the people who make the company so successful.

Love Wisconsin? Shop our store!
http://bit.ly/ShopDiscoverWisconsin
Season 35 Playlist – https://bit.ly/3HIFAYs
Original Shorts Playlist – https://bit.ly/3Drytkv
Uniquely Wisconsin Playlist – https://bit.ly/3HRKnXP
Meet Our Hosts Playlist – https://bit.ly/3XUp4u3
Follow Discover Wisconsin on:
Instagram: https://bit.ly/3bJ0m7Y
Facebook: https://bit.ly/3aIpWZx
Twitter: https://bit.ly/2y35SDJ

Explore more:
Join the conversation: https://bit.ly/2R9hNGt
The Bobber blogs: https://bit.ly/2zAOfeZ
The Cabin podcasts: https://apple.co/38FHVPc

By talking to employees from management to factory, creation to sales, we will showcase how these teams run like a well oiled machine. We will explore the factory where the rods are made, the process from conception to final product, and the long history of the company dating back to 1948. Through the eyes of the many employees who work at St. Croix’s, we will see the amazing community and family that they have created. We will see how the company has continued to innovate and improve over the years, and what they have planned for the future. This piece will show how the tight-knit community of Price County can create such an important and recognizable brand such as St. Croix.

As the nation’s longest-running travel & tourism TV series, award-winning Discover Wisconsin highlights destinations, adventures, and local initiatives that bring our communities together across America’s Dairyland.

#Stcroix #Stcroixrods #Price County #ParkFalls #Phillips #ParkFallsWI #PhillipsWI #Humaninterest #Howitsmade #Bestrodsonearth

You May Also Like…

0 Comments