Your Fall Shopping Guide: Look for Something Special from Wisconsin in Stores

Hailey Rose

September 5, 2025

More than just a season, fall in Wisconsin is truly an unforgettable experience! And when you’re stocking up your pantry, picking out the perfect gifts, or gearing up for game day, there’s no better way to celebrate the season than by choosing products that are Something Special from Wisconsin! Your fall shopping guide awaits…

Bring Wisconsin Home This Fall

Photo Credit: Something Special from Wisconsin

Fall brings unique opportunities to make your shopping list more meaningful! When you choose Something Special from Wisconsin, you’re not only supporting local farmers, makers, and entrepreneurs, but you’re also bringing the flavors and traditions of Wisconsin home with you. Here are a few fall-inspired ways to spot and enjoy these products:

Farmstand Finds

From crisp apples and golden pumpkins to squeaky cheese curds, pure maple syrup, and rich honey, these staples capture the essence of Wisconsin’s harvest. They’re perfect for fall baking, warming cups of cider, or simple snacking.

Tailgate Treats

Get game-day ready with savory Wisconsin cheese spreads, locally made bratwursts, craft beers, and unique specialty snacks. Bonus: you’re cheering on Wisconsin teams and Wisconsin businesses!

Host & Holiday Gifts

Heading to a bonfire, Friendsgiving, or family gathering? Choose thoughtful gifts like locally crafted jams, seasonal candles, or artisan chocolates. These items are stories told through every bite and special moment!

Comfort Food Staples

With chilly evenings ahead, there’s no better time to stock your pantry and freezer with Wisconsin-made soups, pasta, meat, or sauces that warm both the belly and the heart! Why not make every autumn evening feel cozy and special?

With so many delicious options and unique gifts to choose from, knowing where and how to find these authentic Wisconsin products is key!

How to Spot Something Special in Stores

Photo Credit: Something Special from Wisconsin

Without further ado, it’s time to hit the stores! As you shop, keep your eye out for the iconic red and yellow logo. This trusted symbol of quality and local pride marks products that are genuinely made, grown, or processed in Wisconsin, with at least 50 percent of their value rooted in the state. You’ll find it at: 

Grocery Stores & Farmers’ Markets

Look for the logo on packages in fresh dairy, meats, baked goods, and pantry aisles. Farmers’ markets around the state also showcase local producers who proudly display the mark of Wisconsin quality. But hurry, the outdoor market season wraps up soon!

Specialty Food Shops & Co-ops

From artisan cheeses to handcrafted snacks, many specialty shops and food cooperatives highlight Something Special from Wisconsin products. It’s never been easier to find authentic Wisconsin flavors. Because let’s face it, holiday shopping can be stressful.

Breweries, Wineries, & Distilleries

Discover locally crafted beers, wines, and spirits that proudly bear the red and yellow logo. Each offers unique, rich flavors crafted with care and local ingredients. Trust us, you’ll taste the difference in every sip!

Gift Shops, Holiday Markets, & Online

Perfect for unique gifts, these stores feature a wide variety of locally made products, from jams and candles to chocolates and specialty foods—all labeled with the trusted Something Special logo.

If you’re unsure where to start, check out the Something Special from Wisconsin directory for a full list of members and products near you.

This fall, every apple pie, craft beer toast, or brats-on-the-grill moment can be made even better when you choose Something Special from Wisconsin. Remember, you’re not just shopping; you’re investing in local communities, traditions, and the flavors that make our state one-of-a-kind! 


Hailey Marien: Writer for Discover Mediaworks. A born & bred Wisconsinite with a love for fishing, hunting, and enjoying the great outdoors.

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