Something special really is happening across Wisconsin! Nearly 500 businesses—from rural farms and artisan kitchens to family-run shops, innovative startups, and larger, well-known companies—are part of a growing network that shares one powerful connection: they’re...
If you’re cruising the Wisconsin Great River Road, chances are you’ve already soaked in the charm of Grant, La Crosse, and Vernon counties. But just a little further along, Crawford County awaits—where the Wisconsin River meets the mighty Mississippi River at Prairie...
Living your best Wisconsin life doesn’t mean you have to flip your whole routine upside down. It’s surprisingly simple to make small, meaningful changes that really add up. Whether you’re savoring local flavors, focusing on your well-being, or just finding ways to...
Lake Geneva is a true haven for food lovers, blending lakeside beauty with an exciting culinary scene. From unique dishes to classic American fare and even dining adventures on the water, this lakeside destination offers something to satisfy every palate. Here’s your...
You’re invited! On August 9, 2025, Oak Creek is turning 70, and they’re throwing a birthday celebration that will take you back in time! This milestone event—70 years in the making—honors a legacy of community, growth, and progress that has shaped Oak Creek into the...
If you’re thinking about joining Something Special from Wisconsin (SSfW), now’s the perfect time! With the new membership year starting July 1, summer is your chance to tap into a community that’s all about celebrating and supporting Wisconsin businesses. Here are...
What makes Wisconsin businesses special? It’s the pride in every product, the handshake behind every sale, and the stories that connect us. If you’re a local business owner, you know there’s something unique about working and growing here. Now’s your chance to share...
Pack your bags for La Crosse County, just off Wisconsin’s Great River Road, where the fun never takes a season off! With every turn of the calendar, you’ll discover new adventures, festivals, and local flavors that make each visit truly one-of-a-kind. Follow along as...
Get ready to jump into one of Wisconsin’s fan-favorite traditions, kicking off this June! Sauk County’s Land Made Days is a season-long celebration of local farms, community events, and the beautiful outdoors. From farm-fresh breakfasts and parades to quirky contests...