Embark on an unforgettable adventure in one of Wisconsin’s dreamiest year-round destinations—Mount Pleasant! Start this winter on snowy trails, then return for new adventures in each and every season. Ready to explore? Let’s dive in! Winter & Spring...
Destination Christmas: Lake Geneva
Dreaming of a Destination Christmas? We know just the place—Lake Geneva! Home to an array of accommodations, indoor activities, and outdoor fun, this cozy lakeside town transforms into a true holiday wonderland. This one’s for families, couples, and really anyone...
Your Winter Adventure Awaits in Lincoln County
This winter, venture to Lincoln County, Wisconsin, where your ultimate winter adventure awaits! When the snowflakes fall, this scenic destination transforms into a true playground of snow and ice. Read on to explore all the activities to enjoy this season. Snowy...
Shop Local for the Holidays: A Something Special Gift Guide
The holidays are upon us! This year, shop local with Something Special from Wisconsin. In today’s blog, we’re sharing an exclusive holiday gift guide to make your shopping experience easier than ever before. With an assortment of categories, this gift guide outlines...
Christmas Events You Can’t Miss in Oak Creek This Year
It’s the most wonderful time of the year, and we know just the place to celebrate—Oak Creek, Wisconsin! From merry markets and friendly competitions to festive celebrations, Oak Creek has something in store for everyone this holiday season. Keep reading for the...
Your Ultimate Wisconsin Holiday Gift Guide Is Here!
The festive season is nearly upon us, and what better way to celebrate than by sharing the best gifts Wisconsin has to offer? Whether you’re on the hunt for unique local goodies, delicious treats, or cozy apparel, our 2025 Discover Wisconsin Holiday Gift Guide has...
Holiday Cheer in Wisconsin Counties: Downtown Celebrations & Shopping Experiences
It’s officially that time of year, and we’re sharing all the holiday cheer happening across Wisconsin counties! From north to south, communities are lighting up with festive downtown celebrations and unique shopping experiences you won’t want to miss. Gather your...
Wisconsin’s Most Haunted Locations to Discover, If You Dare!
This October, embark on a spine-chilling journey through the state’s most haunted locations, where eerie legends, restless spirits, and mysterious happenings await those brave enough to explore! From the cursed hills of Lincoln County to the haunted theaters of...
Why Shopping Local This Fall Makes a Difference
Fall and Wisconsin go hand in hand like the perfect recipe: crisp air, colorful leaves, good company, and, of course, lots of delicious food! It’s also the prime time to show some love to local farmers, makers, and small businesses by choosing products marked...









