It’s that time of year! The 2026 Discover Wisconsin Calendar Photo Contest is now open. Enter online today for your chance to be featured! This contest is proudly presented by the Wisconsin Counties Association (WCA), which represents county governments across the...
Spot the Logo, Shop Local: Discover Something Special This Spring
Spring in Wisconsin is the perfect time to explore farmers’ markets, festivals, and fairs while supporting local businesses through Something Special from Wisconsin™ (SSfW). With nearly 500 members offering everything from world-famous cheeses and baked goods to...
Vernon County: An Itinerary for Every Season
No matter the season, Vernon County offers something extraordinary for everyone! From hiking scenic trails in spring to sipping wine in fall, camping under summer skies to skiing through winter wonderlands—this Driftless gem promises unforgettable experiences...
Four Seasons of Fun in Lincoln County
From the serene shores of pristine lakes to the winding paths of scenic trails, explore the hidden treasures that lie just beyond the trees in Lincoln County! This Wisconsin wonderland offers four seasons of fun. Looking for outdoor recreation? How about endless...
Uniquely Wisconsin: Lincoln County
With its stunning forests, lakes, and extensive trail systems, Lincoln County is a true haven for outdoor enthusiasts. Discover what makes this area special–the Wisconsinites who call it home. From Chris Schotz's impactful work on local trails and the dedicated...
Winter Fun Awaits in Washington County
Welcome to Washington County, Wisconsin, where winter transforms the ordinary into extraordinary! Winter is a season of more than stunning snowy scapes; it’s a season FULL of spirited festivities, outdoor adventures, and more downhill fun than you can imagine. Come...
Discover Lake Geneva After Dark
As the sun sets, Lake Geneva comes alive! It’s always been the place–the place for the unexpected, for romantic getaways, and for families and friends. And by night, Lake Geneva is the place for nightfall fun. Whether you’re looking for calm and charming or thrilling...
Discover Wisconsin’s Best: This Year’s Holiday Gift Guide
Pack your sleighs with Discover Wisconsin’s top holiday gifts! From the extensive selection at Shop Discover Wisconsin to the delicious must-haves from our local favorites, O&H Danish Bakery and Amy’s Gourmet Apples, you’ll find something for everyone on your...
3 Tranquil Winter Treasures You Need to Explore
Winter is near, so bundle up and get ready to explore the outdoors for a newfound sense of serenity. With the support of WCA Group Health Trust, we’ve got the ultimate to-do list for you–tranquil winter treasures across Wisconsin. Keep reading to unlock your next...