While the cold weather rolls in, snuggle in for storytelling around a cozy fire. In today’s tale, we’re spillin’ the secrets of Jolly Good Soda–Wisconsin’s beloved beverage. Tune in as we throw it back to the past of Jolly Good’s beginnings and fast forward to present...
The Bobber Blog invites readers to join in on the countless adventures found throughout America’s Dairyland. From seasonal activities and events to vibrant communities and destinations, The Bobber shares the best stories of Wisconsin.
What’s New?
The True Thanksgiving Meal – Made in Wisconsin
Thanksgiving is almost here and there’s a lot to be grateful for, especially our homegrown Wisconsin foods. This Thanksgiving season, we’re partnering with the Wisconsin Counties Association and spilling where you can find the go-to classics, from homemade pies and...
Lake Geneva: An Outdoor Oasis
As the crisp fall air and vibrant views fade in, there’s no better time or place to get outdoors than the charming city of Lake Geneva! No matter what outdoor activity you enjoy, whether it’s biking & hiking, horseback riding, or visiting serene parks & nature...
Experiencing Wisconsin Festivals: Taste ‘N Glow Balloon Fest, Hodag Country Festival, & Winterfest
Ready to experience Wisconsin’s fun-filled festivals? Tag along as we tour some of the best across the state. From the top to the bottom, there’s surely a festival you’ll love. Explore Taste ‘N Glow Balloon Fest in Wausau, Hodag Country Festival in Rhinelander, and...
An Outdoor Adventure Guide to Jefferson County
The outdoors is calling and we know just where to go… Jefferson County, Wisconsin! Jefferson County is full of outdoor fun with vast waterways, wooded trails, and winding roads. Whether you enjoy water recreation, biking & hiking, or thrilling motorsports, it’s...
Fall in Love With Washington County
Tucked in the southeastern most corner of Wisconsin lies Washington County–a beautiful escape–especially during autumn. The amazing fall foliage vibrantly showcases the natural landscapes and creates a picturesque backdrop for the season’s fun-filled festivities. Come...
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Meet Our Sponsor
We’re excited to partner with Something Special from Wisconsin™ (SSfW) as a sponsor of The Bobber Podcast by Discover Wisconsin. Since 1983, SSfW has been helping local producers shine by showcasing authentic Wisconsin-made products. Their iconic red and yellow logo guarantees that at least 50% of a product’s ingredients or production activities comes from right here in Wisconsin.
As our sponsor, SSfW shares our passion for celebrating the people, businesses, and traditions that make Wisconsin unique. Look for the SSfW logo at grocery stores, farmers’ markets, and restaurants to discover high-quality, homegrown products made with pride in Wisconsin!







