The Best Rods on Earth : St. Croix Rods
Despite their massive success, St. Croix’s has stayed true to their roots and remains in the small town of Park Falls, Wisconsin, where they first started. In the 1970s, the company faced financial difficulties, but the Schluter family bought them out and brought the company back from the brink. In this episode, we will take a behind-the-scenes look at St. Croix’s and shed light on the people who make the company so successful.
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By talking to employees from management to factory, creation to sales, we will showcase how these teams run like a well oiled machine. We will explore the factory where the rods are made, the process from conception to final product, and the long history of the company dating back to 1948. Through the eyes of the many employees who work at St. Croix’s, we will see the amazing community and family that they have created. We will see how the company has continued to innovate and improve over the years, and what they have planned for the future. This piece will show how the tight-knit community of Price County can create such an important and recognizable brand such as St. Croix.
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